After a considerable amount of thought and research, the Board of Trustees of the Stony Brook-Millstone Watershed Association voted to change the name of the organization to The Watershed Institute. The change was announced and became effective at the organization’s Annual Meeting on April 23, 2018.
The Board concluded that our 13-syllable, hyphenated former name was of an unwieldy length, prone to frequent misstatement and inconsistent nicknames, and may have undermined our efforts to communicate a clear identity and mission.
In addition, because the organization’s scientists, educators, advocates, and land stewards are frequently engaged in geographic areas beyond the immediate Stony Brook-Millstone Watershed region, the former name became less precise as an indicator of its work.
The new moniker will be familiar to those who know the organization well, since The Watershed Institute has been the name of a program at the organization that has supported other watershed organizations and helped coordinate the watershed movement in the state of New Jersey for nearly two decades. That program will continue.
Founded in 1949, the organization’s mission to keep water clean, safe, and healthy in central New Jersey has not changed.